:root{
    --violet:#7F77DD;
    --violet-dark:#534AB7;
    --violet-tint:#EEEDFE;
    --coral:#FF6B5B;
    --ink:#1D1B31;
    --ink-soft:#5B5875;
    --paper:#FFFFFF;
    --line:#E4E2F5;
    --radius-lg:28px;
    --radius-md:18px;
    --radius-sm:12px;
    --shadow-soft:0 20px 50px -25px rgba(83,74,183,0.35);
  }

  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    font-family:'Inter',sans-serif;
    color:var(--ink);
    background:var(--paper);
    -webkit-font-smoothing:antialiased;
  }
  h1,h2,h3,.display{
    font-family:'Space Grotesk',sans-serif;
    margin:0;
    letter-spacing:-0.01em;
  }
  p{margin:0;line-height:1.6;color:var(--ink-soft);}
  a{color:inherit;text-decoration:none;}
  img,svg{display:block;max-width:100%;}
  button{font-family:inherit;cursor:pointer;}

  :focus-visible{
    outline:3px solid var(--coral);
    outline-offset:3px;
    border-radius:6px;
  }

  .wrap{
    max-width:1180px;
    margin:0 auto;
    padding:0 32px;
  }

  /* ---------- NAV ---------- */
  .nav{
    position:sticky;
    top:0;
    z-index:50;
    background:rgba(255,255,255,0.86);
    backdrop-filter:blur(14px);
    border-bottom:1px solid transparent;
    transition:border-color .25s ease, box-shadow .25s ease;
  }
  .nav.scrolled{
    border-color:var(--line);
    box-shadow:0 8px 30px -20px rgba(29,27,49,0.25);
  }
  .nav-inner{
    display:flex;
    align-items:center;
    justify-content:space-between;
    padding:16px 32px;
    max-width:1180px;
    margin:0 auto;
  }
  .brand{
    display:flex;
    align-items:center;
    gap:10px;
  }
  .brand-mark{width:34px;height:34px;flex-shrink:0;}
  .brand-word{
    font-size:1.25rem;
    font-weight:700;
  }
  .brand-word .us{color:var(--violet-dark);}
  .brand-word .near{color:var(--violet);}

  .nav-links{
    display:flex;
    align-items:center;
    gap:34px;
  }
  .nav-links a:not(.btn){
    font-size:0.95rem;
    font-weight:500;
    color:var(--ink-soft);
    transition:color .2s ease;
  }
  .nav-links a:not(.btn):hover{color:var(--violet-dark);}

  .btn{
    display:inline-flex;
    align-items:center;
    gap:8px;
    padding:11px 22px;
    border-radius:999px;
    font-weight:600;
    font-size:0.95rem;
    border:none;
    transition:transform .18s ease, box-shadow .18s ease, background .18s ease;
    white-space:nowrap;
  }
  .btn-primary{
    background:var(--coral);
    color:#fff;
    box-shadow:0 12px 24px -10px rgba(255,107,91,0.55);
  }
  .btn-primary:hover{transform:translateY(-2px);box-shadow:0 16px 30px -10px rgba(255,107,91,0.6);}
  .btn-ghost{
    background:var(--violet-tint);
    color:var(--violet-dark);
  }
  .btn-ghost:hover{background:#e2dffa;transform:translateY(-2px);}
  .btn-outline{
    background:transparent;
    border:1.5px solid var(--line);
    color:var(--ink);
  }
  .btn-outline:hover{border-color:var(--violet);}

  @media (max-width:780px){
    .nav-links a:not(.btn){display:none;}
  }

  /* ---------- HERO ---------- */
  .hero{
    padding:72px 0 60px;
    overflow:hidden;
  }
  .hero-inner{
    display:grid;
    grid-template-columns:1.05fr 1fr;
    gap:56px;
    align-items:center;
  }
  .eyebrow{
    display:inline-flex;
    align-items:center;
    gap:8px;
    font-size:0.82rem;
    font-weight:600;
    color:var(--violet-dark);
    background:var(--violet-tint);
    padding:7px 14px;
    border-radius:999px;
    margin-bottom:22px;
  }
  .eyebrow .dot{
    width:7px;height:7px;border-radius:50%;
    background:#33C57A;
    animation:pulse 1.8s ease-in-out infinite;
  }
  h1.headline{
    font-size:clamp(2.4rem, 5vw, 3.6rem);
    font-weight:700;
    line-height:1.05;
    color:var(--ink);
  }
  h1.headline .accent{color:var(--violet);}
  .hero-sub{
    margin-top:22px;
    font-size:1.12rem;
    max-width:480px;
  }
  .hero-ctas{
    display:flex;
    gap:14px;
    margin-top:34px;
    flex-wrap:wrap;
  }
  .hero-note{
    margin-top:18px;
    font-size:0.85rem;
    color:var(--ink-soft);
  }

  /* signature hero visual: living map */
  .map-stage{
    position:relative;
    aspect-ratio:1/1.05;
    border-radius:var(--radius-lg);
    background:
      linear-gradient(180deg, var(--violet-tint), #f7f6fd);
    border:1px solid var(--line);
    box-shadow:var(--shadow-soft);
    overflow:hidden;
  }
  .map-stage svg{position:absolute;inset:0;width:100%;height:100%;}
  .pin{
    position:absolute;
    width:16px;height:16px;
    border-radius:50%;
    box-shadow:0 0 0 0 rgba(0,0,0,0.4);
    animation:pulse-ring 2.6s ease-out infinite;
  }
  .pin::after{
    content:"";
    position:absolute;inset:4px;
    border-radius:50%;
    background:#fff;
  }
  .pin.v{background:var(--violet-dark);} 
  .pin.c{background:var(--coral);}
  .pin.t{background:#33C57A;}

  .event-chip{
    position:absolute;
    background:#fff;
    border-radius:14px;
    padding:10px 14px;
    box-shadow:0 14px 30px -14px rgba(29,27,49,0.3);
    font-size:0.78rem;
    font-weight:600;
    display:flex;
    align-items:center;
    gap:8px;
    animation:float 6s ease-in-out infinite;
    border:1px solid var(--line);
  }
  .event-chip .swatch{width:8px;height:8px;border-radius:50%;flex-shrink:0;}
  .event-chip small{
    display:block;
    font-weight:400;
    color:var(--ink-soft);
    font-size:0.7rem;
  }

  @keyframes pulse-ring{
    0%{box-shadow:0 0 0 0 rgba(83,74,183,0.35);}
    70%{box-shadow:0 0 0 14px rgba(83,74,183,0);}
    100%{box-shadow:0 0 0 0 rgba(83,74,183,0);}
  }
  @keyframes pulse{
    0%,100%{opacity:1;} 50%{opacity:0.3;}
  }
  @keyframes float{
    0%,100%{transform:translateY(0);}
    50%{transform:translateY(-10px);}
  }

  @media (prefers-reduced-motion: reduce){
    .pin, .event-chip, .eyebrow .dot{animation:none !important;}
  }

  @media (max-width:960px){
    .hero-inner{grid-template-columns:1fr;}
    .map-stage{max-width:460px;margin:0 auto;}
  }

  /* ---------- WHAT SECTION ---------- */
  .section{padding:88px 0;}
  .section-tint{background:var(--violet-tint);}
  .section-head{
    max-width:640px;
    margin:0 0 48px;
  }
  .section-head h2{
    font-size:clamp(1.8rem,3.4vw,2.5rem);
    font-weight:700;
  }
  .section-head p{margin-top:14px;font-size:1.05rem;}

  .concept-row{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:24px;
  }
  .concept-card{
    background:#fff;
    border:1px solid var(--line);
    border-radius:var(--radius-md);
    padding:28px;
  }
  .concept-card .icon{
    width:44px;height:44px;
    border-radius:12px;
    background:var(--violet-tint);
    display:flex;align-items:center;justify-content:center;
    margin-bottom:18px;
  }
  .concept-card h3{font-size:1.15rem;font-weight:600;margin-bottom:8px;}
  .concept-card p{font-size:0.95rem;}

  @media (max-width:820px){
    .concept-row{grid-template-columns:1fr;}
  }

  /* ---------- HOW IT WORKS ---------- */
  .steps{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:0;
    counter-reset:step;
    position:relative;
  }
  .step{
    padding:0 28px;
    position:relative;
  }
  .step:not(:first-child){border-left:1px solid var(--line);}
  .step .num{
    font-family:'Space Grotesk',sans-serif;
    font-size:0.85rem;
    font-weight:700;
    color:var(--violet);
    letter-spacing:0.08em;
    margin-bottom:14px;
    display:block;
  }
  .step h3{font-size:1.2rem;font-weight:600;margin-bottom:10px;}
  .step p{font-size:0.95rem;}

  @media (max-width:820px){
    .steps{grid-template-columns:1fr;gap:36px;}
    .step:not(:first-child){border-left:none;border-top:1px solid var(--line);padding-top:32px;}
  }

  /* ---------- CLEMSON WRISTBAND SECTION ---------- */
  .clemson{
    display:grid;
    grid-template-columns:0.9fr 1.1fr;
    gap:56px;
    align-items:center;
  }
  .wristband{
    position:relative;
    background:linear-gradient(120deg, var(--violet-dark), var(--violet));
    border-radius:20px;
    padding:30px 26px;
    color:#fff;
    box-shadow:var(--shadow-soft);
  }
  .wristband::before,
  .wristband::after{
    content:"";
    position:absolute;
    top:0;bottom:0;
    width:26px;
    background:
      radial-gradient(circle, transparent 7px, var(--paper) 7.5px) 0 0 / 100% 26px repeat-y;
  }
  .wristband::before{left:-1px;}
  .wristband::after{right:-1px;transform:scaleX(-1);}
  .wristband-tag{
    font-size:0.72rem;
    font-weight:700;
    letter-spacing:0.14em;
    text-transform:uppercase;
    opacity:0.75;
  }
  .wristband h3{
    font-size:1.7rem;
    font-weight:700;
    margin-top:10px;
  }
  .wristband p{
    color:rgba(255,255,255,0.85);
    margin-top:12px;
    font-size:0.95rem;
  }
  .wristband .serial{
    margin-top:20px;
    font-size:0.75rem;
    letter-spacing:0.1em;
    opacity:0.6;
    font-family:'Space Grotesk',sans-serif;
  }

  @media (max-width:900px){
    .clemson{grid-template-columns:1fr;}
  }

  /* ---------- COMPARE (FEED VS MAP) ---------- */
  .compare-row{
    display:grid;
    grid-template-columns:1fr auto 1fr;
    align-items:center;
    gap:20px;
  }
  .compare-card{
    border-radius:var(--radius-md);
    padding:28px;
    border:1px solid var(--line);
  }
  .compare-feed{
    background:#F7F7F9;
  }
  .compare-map{
    background:linear-gradient(160deg, var(--violet-tint), #f7f6fd);
    border-color:#DCD9F5;
  }
  .compare-label{
    display:inline-block;
    font-size:0.72rem;
    font-weight:700;
    letter-spacing:0.08em;
    text-transform:uppercase;
    color:#9694A8;
    margin-bottom:10px;
  }
  .compare-label-live{color:var(--violet-dark);}
  .compare-card h3{font-size:1.1rem;font-weight:600;margin-bottom:18px;}
  .compare-caption{margin-top:16px;font-size:0.88rem;}

  .mock-feed{display:flex;flex-direction:column;gap:14px;filter:saturate(0.5);}
  .mock-row{display:flex;align-items:center;gap:10px;}
  .mock-avatar{width:30px;height:30px;border-radius:50%;background:#D8D6E0;flex-shrink:0;}
  .mock-lines{display:flex;flex-direction:column;gap:6px;flex:1;}
  .mock-line{height:7px;border-radius:4px;background:#D8D6E0;}
  .mock-line.w70{width:70%;} .mock-line.w40{width:40%;}
  .mock-line.w60{width:60%;} .mock-line.w30{width:30%;}
  .mock-line.w80{width:80%;} .mock-line.w45{width:45%;}
  .mock-line.w55{width:55%;} .mock-line.w35{width:35%;}

  .mock-map{
    position:relative;
    height:150px;
    border-radius:14px;
    background:#fff;
    border:1px solid var(--line);
    overflow:hidden;
  }
  .mock-pin{
    position:absolute;
    width:12px;height:12px;
    border-radius:50%;
    background:var(--coral);
    box-shadow:0 0 0 4px rgba(255,107,91,0.18);
  }
  .mock-pin:nth-child(2){background:var(--violet-dark);box-shadow:0 0 0 4px rgba(83,74,183,0.18);}
  .mock-pin:nth-child(3){background:#33C57A;box-shadow:0 0 0 4px rgba(51,197,122,0.18);}

  @media (max-width:820px){
    .compare-row{grid-template-columns:1fr;}
    .compare-arrow{transform:rotate(90deg);justify-self:center;}
  }

  /* ---------- FINAL CTA ---------- */
  .final-cta{
    text-align:center;
    max-width:640px;
    margin:0 auto;
  }
  .final-cta h2{font-size:clamp(1.9rem,4vw,2.7rem);font-weight:700;}
  .final-cta p{margin-top:16px;font-size:1.05rem;}
  .final-cta .hero-ctas{justify-content:center;margin-top:30px;}

  /* ---------- FOOTER ---------- */
  footer{
    border-top:1px solid var(--line);
    padding:44px 0 32px;
  }
  .footer-inner{
    display:flex;
    justify-content:space-between;
    align-items:flex-start;
    flex-wrap:wrap;
    gap:28px;
  }
  .footer-links{
    display:flex;
    gap:26px;
    flex-wrap:wrap;
  }
  .footer-links a{
    font-size:0.88rem;
    color:var(--ink-soft);
  }
  .footer-links a:hover{color:var(--violet-dark);}
  .footer-bottom{
    margin-top:28px;
    font-size:0.82rem;
    color:var(--ink-soft);
    display:flex;
    justify-content:space-between;
    flex-wrap:wrap;
    gap:10px;
  }